Privacy Policy

1. Introduction

Welcome to The Happiness Box Limited's Privacy Policy. This document outlines how we collect and use personal information on our website or app.

2. Collection of Personal Information

At The Happiness Box Limited, we collect various types of personal information from users visiting our website or using our app. This includes, but is not limited to:
• Cookies: We use cookies and similar tracking technologies to gather information about users' browsing activities, preferences, and interactions with our website or app.

• IP Addresses: Your IP address is automatically logged by our servers. This information helps us understand user behaviour and diagnose technical issues.

• Browsing Behaviour: We may collect data related to your browsing behaviour, such as pages visited, time spent on each page, and interactions with our content.

This data is collected to personalise and enhance your experience with our services, to provide tailored content and ads, and to improve our website or app based on user preferences.

3. Use of Personal Information

The personal information collected by The Happiness Box Limited is utilised for the following purposes:

• Personalisation of Ads: We use the gathered data to deliver tailored advertisements that align with your interests and preferences, enhancing your browsing experience.

• Enhancement of User Experience: Collected information helps us improve our services, content, and functionality, ensuring a better experience for our users.

4. Disclosure of Third Parties

At The Happiness Box Limited, we may share users' personal data with the following parties:

• Google: As a provider of ad technology, Google may access and process user data collected through our website or app for the purpose of ad personalisation. This includes the use of cookies and similar technologies.

• Other Third Parties: Additionally, other third-party service providers may have access to user data collected through our services to assist in analytics, advertising, or other functionalities.

5. Consent

By using our website or app, users within the EEA and the UK consent to the utilisation of cookies or local storage for the following purposes:

• Use of Cookies: We request consent for the deployment of cookies or similar tracking technologies that assist in understanding user preferences, enhancing user experience, and personalising content and ads.

Users have the option to manage their consent preferences by accessing the settings or preferences section within our website or app.

6. Information Accessibility

We are committed to providing users with easily accessible information regarding the usage of their data and third-party access. This information is prominently displayed on our website or app and includes details on:

• Data Usage: Clear and concise explanations about how user data is utilised for personalisation, ads, and service enhancement.

• Third-Party Access: Transparent disclosure of third parties, including Google, with access to user data and their respective purposes.

7. Compliance with GDPR

At The Happiness Box Limited, we are dedicated to complying with the General Data Protection Regulation (GDPR) guidelines. We conduct regular reviews of our data practices to ensure ongoing compliance with the regulations and best practices outlined by the EU and UK data protection authorities.

8. Contact Information

If you have any questions, concerns, or inquiries regarding our Privacy Policy or the handling of your personal information, please contact us at